Torn labels

torn labels

Here's a site that utilises colour. It's something you don't see too often, and it's a shame. There's no reason to not use colour in text. Things are black on white because they're easy to read and they're cheap to replicate. When those things become secondary concerns, in a practice where we don't necessarily want things to be easy to read or easily consumed, and where we can reproduce colour and vibrancy on screen for no extra cost, why is it still not widely used? Perhaps there's a degree of sobriety and 'seriousness' surrounding the traditional black-on-white look. But even when colour has no intrinsic meaning to what a piece is trying to say, why not have it in blue, or red, or green? After all, why is it that the majority of readers do not consider the fact that a poem is written in black an important aspect of its meaning as a whole?